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2020 Campaign Hacks Workshop – Hosted by Breaking the Glass Ballot

October 26, 2019 @ 9:30 am - 12:00 pm PDT

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There are offices on the March ballot at the federal, state, and local level. Or maybe you are considering a run for a local city, school. or special district office in November. Whether you’re considering a run or want to support someone who is, we have all the information, insider expertise, fast facts, and strategy insights for a successful campaign. Come learn what you need to know to run your campaign, help women win, or support or oppose ballot initiatives!

9:30-10:00 Registration

10:00 Open and Welcome by Gail Pellerin, providing March and November ballot updates

10:30 – 12:00 Rotating 30 minute tabletop workshops designed to be interactive — 10 minutes of information sharing and then 20 minutes of Q&A/discussion and brainstorming


Financial: How do you manage the money and fulfill all the regulatory requirements? What is a treasurer’s role and duties? What are the filing schedules? How do you report donations?

Messaging/marketing: Learn how to create your master narrative, develop talking points and answer questionnaires. Develop a plan for addressing challenger positions (or not). Create a proactive campaign – what materials do you need? What about consultants? What should you budget for marketing?

Cultivating Resources: Getting all the volunteers, money and endorsements you’ll need to win depends on what you’re running for and whether it’s a district or county-wide seat. Insiders share how to get a committee working for you to collect all the resources you’ll need to win.

Campaigning 101: And then there’s the myriad of details, calendars, information and data you’ll need to know. Everything from how to reach voters, who to ask for help, keeping a campaign calendar (for forums, deadlines etc) where to get materials printed to pro tips on donation envelopes, signs etc. Come learn the hacks needed to run and win.


October 26, 2019
9:30 am - 12:00 pm
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City of Santa Cruz Police Department Community Room
155 Center Street
Santa Cruz, CA 95060 United States
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