Loading Events

« All Events

2020 Campaign Hacks Workshop – Hosted by Breaking the Glass Ballot

October 26 @ 9:30 am - 12:00 pm

Share this:

There are offices on the March ballot at the federal, state, and local level. Or maybe you are considering a run for a local city, school. or special district office in November. Whether you’re considering a run or want to support someone who is, we have all the information, insider expertise, fast facts, and strategy insights for a successful campaign. Come learn what you need to know to run your campaign, help women win, or support or oppose ballot initiatives!

9:30-10:00 Registration

10:00 Open and Welcome by Gail Pellerin, providing March and November ballot updates

10:30 – 12:00 Rotating 30 minute tabletop workshops designed to be interactive — 10 minutes of information sharing and then 20 minutes of Q&A/discussion and brainstorming


Financial: How do you manage the money and fulfill all the regulatory requirements? What is a treasurer’s role and duties? What are the filing schedules? How do you report donations?

Messaging/marketing: Learn how to create your master narrative, develop talking points and answer questionnaires. Develop a plan for addressing challenger positions (or not). Create a proactive campaign – what materials do you need? What about consultants? What should you budget for marketing?

Cultivating Resources: Getting all the volunteers, money and endorsements you’ll need to win depends on what you’re running for and whether it’s a district or county-wide seat. Insiders share how to get a committee working for you to collect all the resources you’ll need to win.

Campaigning 101: And then there’s the myriad of details, calendars, information and data you’ll need to know. Everything from how to reach voters, who to ask for help, keeping a campaign calendar (for forums, deadlines etc) where to get materials printed to pro tips on donation envelopes, signs etc. Come learn the hacks needed to run and win.


October 26
9:30 am - 12:00 pm
Event Categories:


City of Santa Cruz Police Department Community Room
155 Center Street
Santa Cruz, CA 95060 United States
+ Google Map